3x founder & ex-researcher (HCI) building a €10K MRR micro-SaaS studio & starting from scratch in my 20s. The idea is to pursue success without destroying myself in the process.

My previous ventures, lifestyle & worldviews have been filled with failures but a ton of learnings that fueled me to deeply question the path I was on, from the work I do to the way I clean my ass. Now I'm pursuing a more holistic approach to entrepreneur that starts from health, authenticity & purpose. Money, status & power may follow.

I've previously founded a web design & development agency with friends as freshmen. We got to work with established Nordic brands and collaborated with top Finnish design/dev agencies, but managed to generate around €70k revenue), tried to grow a small, pre-seed funded AI apparel brand in Singapore (we sold maybe 50 shirts online) and hustled my way in various freelance projects – while scrambling together my uni degree with honors. I've also done quantitative research on behavioral and physiological effects attention-capture mechanisms in social media, and the paper will be published in the flag-ship human-computer interaction conference (CHI '26).

AI is replacing traditional skills, but the data centers can't compete with the unique taste of each of the 8 billion human individuals that have been shaped by. When AI commoditizes productivity & generic output, you must develop awareness around your unique talent, thinking and taste. Systemize your craft to AI and leverage it's raw intelligence to build things only you can do.