#6 Be willing to look stupid

Alex Hormozis idea that the willingness to look stupid is a prerequisite for success resonates deeply with me and captures the idea of building from authenticity perfectly.

Everybody is just faking and making it, no guru or playbook or education has definitive answers to determine how good your idea is without testing it against the complexities of the real world. From the builders, this inevitably requires vulnerability.

You just have to tell the world what you are doing, build, ship, sell, fail, learn & iterate.

The 'tell the world' part is what I've really struggled with previously as my ego wants to protect the identity of smartness. It wants to wait for the validation that will never appear from the silence. I’m so damn tired of that.

To quote Anthony de Mello: "The day that somebody tells me I’m a genius and I take that seriously, I’m in big trouble".

This time, I want to press the publish button with my own face so hard that it scares the shit out of me.

So what am I actually here to share?

I don't really have a comprehensive social media strategy, but the content is very likely to be related to some of the terms you see in the next photo. Let's see if the trend "niche is you" works.

I will share how I'm building my micro-SaaS studio – a portfolio of hiqh-quality software products that can be managed solo or with a small, high-agency team.

And obviously, I'll be sharing the experiences of growing a personal brand online.

Hopefully connecting with like-minded people along the way.

My only strategy is to post something that is authentic and I enjoy creating, but that other people also find interesting and valuable. At first, I focus on writing but I'm very much interested in producing video content in the future.

In upcoming posts, I'll be sharing the first projects I'm working on & how I'm approaching them with agentic development & context engineering.

My first proper micro-SaaS product I'm betting on is actually going to be a tool that helps indie developers in building and maintaining these context engineering rules, templates and prompt-chaining workflows that are built on top of terminal agents such as Claude Code. More on that later.

Freaking amazing if you happened to visit my profile and even read a single line of text I've written in these founding notes or in any future posts.

Writing these has been one of the most rewarding things I've done in a while, even if I have zero followers at the time of publishing these. I've also learned a lot, since many of these lines have been just sitting in my mind as unorganized thoughts. It is surprisingly difficult to find your own voice after just simply consuming content for years and keeping them in your head.

Seriously, thanks for reading.

Let's connect.

Let’s do what we love at scale.

Let’s create with taste and craft.

Let’s build beautiful products.

And let's be stupid, brave and authentic.

Seriously, thanks for reading.

Let's connect.

Let’s do what we love at scale.

Let’s create with taste and craft.

Let’s build beautiful products.

Let's be stupidly brave.

And let's just build, earn & learn – with AI, out of authenticity.